The Jurassic Park Test

 

 

“You were busy figuring out if you could, you never stopped to ask if you should” – wise words from the great Dr. Malcolm that apply both to cloning dinosaurs and website optimisation. Any change to your website should always be backed by a solid plan to measure what it will improve and how it will improve it.

 

Or, to put it another way… always apply The Jurassic Park Test.